Windmeul Cellars

ABOUT THIS
PROJECT

Windmeul Cellar was first established in 1944, originally the brainchild of a group of export grape farmers who sought to vinify a portion of their crop that was not suitable for table use, from these early years the cellar developed an enviable reputation for producing award-winning wines that offer fantastic value for money.

RHi Digital & Creative took over Windmeul in 2019 and redeveloped the website using WordPress and WooCommerce and drove online sales a hundredfold in its first 12 months of operation. 

Windmeul Cellars

Digital Marketing Management

Today RHi Digital & Creative provides a complete outsourced marketing service that includes Social Media Management, Marketing Campaign Management, and creative design services including packaging design, SEO and PPC services, and performance management.

Windmeul Cellars

Web Design & Development

The Windmeul website drives two core business objectives, namely, drive online wine sales and attract customers to their well-known country store (Parkskuip Market) and monthly Farmers Market.

Windmeul Cellars

Windmeul Wine Club

The Windmeul Wine Club offers member discounts online and at the cellar. The entire registration process is automated allowing discounts applied online and an up-to-date members database that is available to the Tasting Room staff.

Windmeul Cellars

Automated Marketing Integration

The Windmeul website is integrated with Mailchimp which allows for the automated synchronisation of new email subscribers as well as Wine Club members to Mailchimp. This in turn allows us to trigger automated emailers and target specific users based on previous wine purchases with email campaigns.

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