Glen Carlou

ABOUT THIS
PROJECT

Glen Carlou Vineyards is situated in the Greater Simonsberg Ward of the Stellenbosch wine region. This well-known Wine Estate is one of our oldest clients and has demonstrated incredible growth in online wine sales over the years.

RHi Digital & Creative was tasked to redesign the website in 2017 and a major design upgrade was completed in 2019, including scaling up the hosting architecture and developing a multi-country wine shop capability to facilitate consumer sales directly, yet maintaining individual inventory levels via third-party Wine merchants in individual countries.

RHi Digital & Creative implemented a fully customised ZOHO ONE CRM platform that includes Live Chat, Automated Email, and Customer Segmentation functionality.

 

Glen Carlou

Multi-Country Stores & ERP Integration

RHi Digital & Creative deployed a WooCommerce Multisite environment on Amazon’s AWS infrastructure to facilitate large sales volumes and operating dedicated stores per country. The Glen Carlou shop in the UK runs a separate WooCommerce installation that is integrated with the local Distribution Agent’s Khaos Control ERP platform. Local sales via the South African shop are integrated to EZY Wine, a highly custom ERP platform developed for Wine Estates.

Glen Carlou

ZOHO ONE Integration

Glen Carlou has made use of ZOHO ONE as its Customer Relationship Management platform since 2018. All sales and customer information is synced to ZOHO CRM, live chat is powered by ZOHO Sales IQ, marketing emails are powered by ZOHO Campaigns.

The integrated nature of ZOHO ONE allows this client to have a single view of customer data, including restaurant & tasting room visits, online wine sales, Wine Club Memberships, and chat history allowing the client to trigger very specific marketing emails based on the consumer’s preferences and history.

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