Alto Wine Estate


Stretched out along the steep northern slopes of the Helderberg, Alto has built a reputation as one of the most respected red wine producers in South Africa for almost a century. 

RHi Digital & Creative was tasked to refresh the Brand Identity, Wine Labels and to design & launch a new Website.

Alto Wine Estate

Brand Identity Refresh

The name Alto and withits distinct font employed delivers one of the most recognised Wine labels in the highly competitive South African wine industry. A refresh of the brand required a light touch to modernise the Estate branding, packaging and iconic wine labels. While the new wine labels are not yet public we are happy to share other elements produced, including business card designs, email signatures and marketing materials.

Alto Wine Estate

Web Design & Development

The new Alto Wine Estate website integrates the three key brand pillars into an elegant and modern site, yet gives a visitor a sense of old-school heritage & tradition. Built on WordPress & WooCommerce the site offers online shopping, event bookings, and superbly paired Alto wine & food recipes.

Alto Wine Estate

Alto Wine Club

The Alto Wine Club supports a two-tier membership model that provides members with distinct online discounts and preferences as well as additional benefits and discounts offered when visiting the estate in person. The entire registration process is automated allowing discounts applied online and an up-to-date members database that is available to the Tasting Room staff.

Alto Wine Estate

Ongoing Creative Support

RHi Digital & Creative provides ongoing creative and digital marketing support services. Recent projects include designing new packaging material, email newsletters, and social media post designs.


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